Advertisers
OViVO is an alternative and unique advertising audio-visual media. OViVO capacity combines the benefits of TV and online advertising. Featuring the most efficiently perceived audio-visual capacity it also has the benefit of TV and online advertising while its rates are incomparable with TV advertising. At the same time an advertiser gets an access to the brand new approach towards advertising communication selected for any particular consumer based on his / her interests which is positively perceived by advertising consumers.
Targeting
Similar to the content, advertising under this project is offered to the consumers on a personal basis based on the analysis of their preferences. Promotional campaigns may ensure geographically (advertising delivery up to individual households) or gender- / age-based targeted advertising, etc. Using the audio-visual capacity of OViVO an advertiser communicates its advertising message up to the target audience without “overpaying” for all the consumers in the market.
Interactive Contact
OViVO ensures that any advertiser is directly contacting its users. Thanks to online communication, advertisers may offer more detailed advertising communication to its prospects in addition to audio-visual communication.
Efficiency
Setup, adjustment and evaluation of any advertising campaign efficiency are available online. Advertisers have a chance to track the efficiency and adjust their campaigns if required. Advertising campaign efficiency may be evaluated based on online detailed report on the following statistics: who, when, where and how much advertising has been viewed.
OViVO Target Audience
OViVO covers almost all the population groups in Russia – from babies to retired people and from active people to relaxation fans.
“Saving on the advertising is the same as to stop the watches, trying to save some time”
Henry Ford
Today the market makes the advertisers face new problems. It forces him to deliver the informative message (the advertisement) to his target audience. In the surroundings of general business recession the advertising budgets also get cut up to 30-40%, which makes the advertiser to be much more selective in choosing the ad-carriers and look at the effectiveness in first place. At the same time lots of efforts are invested into the creation and development of brand new forms of interacting with the consumer.
OViVO gives the advertiser an opportunity to deliver the advertisement to his target audience with the accuracy unreachable by the video advertisement on the linear channels. The software analyses user’s actions and defines the spheres of his interest. After that the advertisements are compared with the user profile, and the user gets shown only the ads, that make sense to him.
Such an accuracy enables advertisers to deliver their ads with an extreme effectiveness.
In other words, OViVO is as new interactive advertisement platform, allowing advertiser to carry out a much more effective ad-campaigns using the most effective advertisement tools. The advertiser gets an effectiveness report monthly.